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April TV panel market: short-term supply and demand are released, panel prices continue to rise

2024-04-10 12:04


Since March, the global LCDTV panel in the panel mills began to release on the basis of the supply and demand situation is still slightly tight.


On the one hand, the panel factory in March has been the crop rate to the highest level in nearly nine months, while on the other hand is the downstream brand for the summer peak season demand in advance stocking, resulting in demand concentrated in the current time node, thus forming this supply and demand situation.


01

In the past month of March, LCD TV panels realized the situation of both supply and demand. On the demand side, although some international brands are still conservative, domestic brands are already pulling goods in advance for the summer season promotion, and the demand for panels has increased significantly. And on the supply side, the panel factory to end February strict control of crop rate initiatives, March crop rate rose sharply, reaching the highest level in nearly 9 months, and even so, panel demand in the short term is still tight, the price trend has maintained the momentum upward, only slightly down.


02

From the supply side, according to CINNO Research data, 2024 March global G8.5, G8.6 LCD production line crop rate have been increased to more than 84%, and large-size production main G10.5 production line crop rate is more than 93%, very close to last year's July ~ August level. With the closure of some old production lines and the sale of Guangzhou LGD production lines have made progress, LCD TV panel industry concentration further increased.


03

On the demand side, June to August this year, including all kinds of summer promotions and sports events, including a series of peak season factors have prompted the domestic brands to start related stocking, and considering the panel prices are in the rising period, the brand has the power to stock up in advance, so the panel pulling the goods during the period of March to April demand is strong. However, due to the international big brand customers in the demand strategy is still conservative, and panel prices continue to go up under the circumstances of pulling high purchasing volume is not favorable to its profitability, and thus its willingness to stock up is always not strong, with this wave of stocking up period past, the demand will still fall back, the current round of the line is expected to last until May.


04

CINNO Research expects that in April 2024, the price of 32“~85” panel of various major sizes, overall compared to February prices continue to rise slightly by 1 ~ 4 U.S. dollars, the rate of increase is basically according to the size of the incremental increase in panel prices in March due to the growth in demand for some specifications, such as 85” and so on. March panel prices due to demand growth, some specifications such as 85 “and so on, the supply is concentrated in a few large panel factory, rose once as high as 7 U.S. dollars, and now with the relevant panel factory crop rate pulled up and fell back, but still maintained a 4 U.S. dollar increase. Panel prices are expected to maintain the rising situation until May.


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